Internet Peering Strategy Workshop (two-day)
"Intense Peering Workshops. The Fastest Way to Peer. Guaranteed."
What you will learn
Over the years we have been able to assemble a collection of resources proven useful for companies entering the Internet Peering Community. From the Peering Processes used by peering professionals around the world, to peering introductions, from education to strategic consulting, we have built a knowledge center that has been condensed into a couple of days of on-site consulting.
This two-day comprehensive workshop is perfect for Internet Service Provider peering strategy teams, executive team strategy alignment, and peering steering committees in startup mode. It covers all things related to Internet Peering and includes the Peering Simulation Game, where the audience members get a chance to "live the life of a Peering Coordinator" in a live simulation. An internationally recognized peering expert leads this intense two-day workshop / consulting engagement.
Learn:
- Internet Peering definitions and the processes of Internet Peering; the nine selection criteria for an Internet Exchange Point (from the ISP point of view).
- The Business Case for Peering - the Peering Break Even Point - when companies are indifferent between peering and simply sending their traffic through transit providers or CDNs.
- The religious arguments for why some ISPs prefer public peering and why others only use private peering.
- The "Tricks of the Trade" - peering tactics you must know.
- The Peering Break Even Point - when companies are indifferent between peering and simply sending their traffic through transit providers or CDNs.
- The four dominant methods for distributing video across the Internet (Transit, Peering, CDN, and P2P) and the cost models for each.
- Why the largest ISPs in the world are having a hard time handling all this video traffic.
- How the 100-year-old Hollywood Video distribution system is parallel to, clashing with, exercising, and migrating towards the Video Internet, all at the same time.
- International Peering stories from the field. How is peering in Asia different from peering in Europe or the U.S.?
- How all of this applies to you. Included in this two day workshop is plenty of time to discuss how this material applies to your company, to your customers, to your Internet Peering Ecosystem.
Feedback from attendees:
I loved the peering game – fun but realistic. Well organized and informative.
Peering game captivating and provides clear understanding of its definition and rationale.
Peering game demonstrated the practical issues.
Peering game very insightful and emphasizes 90/10 on social effort.
The art of peering is excellent.
This was an eye opener coming from a commercial background, to understand how the game is played and indeed it is real.
Excellent presentations, well presented, received good info on peering, peering jargon explanation was good, developing policy on interconnection very useful as this will be helpful as we enter into contracts on peering.
I got a lot out of you workshop this week. Very helpful.
I have been around the networking industry since 1983. As an industry veteran I found your 2 day session to be very helpful in understanding the fundamental of the evolving landscape of internet peering. The deep domain expertise that you brought to the discussion was applied to some very complex relationships and models in a way that demystified the underlying fundamentals. The balance of technical insights blended with the business rational on how decisions are made in the peering environment were very helpful.
I walked away for this work shop with a clear understanding of the underlying principals of internet peering, the business rational for how decisions are made, and a deep appreciation of the evolution that is underway as Video transport begins to dominate the internet.
Much of the value of Internet Peering meetings come from the interactions that we all have with each other - so much is about building relationships and finding out what is going on in the ecosystems.
| Wednesday | |
|---|---|
| 15:30-18:00 | Pre-Workshop review and dinner with presenter(s) |
| Thursday | ||
|---|---|---|
| Time | Agenda Points - Topic of Session | Objective of Session - What you will get out of this session |
| 09:00-09:30 | Welcome, Agenda Review, Introductions of team and consultant, Goals of the Peering Workshop | Facilitator meets the <client> Team |
| 09:30-10:00 | Introduction to Peering terminology and the Peering Lexicon | For the audience to understand all relevant terminology and how it applies. |
| 10:00-11:30 | Clever Negotiating – Peering Simulation Game (game play) | To reinforce the concepts learned in the first session to ensure that all participants understand and apply the definitions properly. |
| 11:30-12:00 | Coffee Break | |
| 12:00-13:00 | Internet Service Providers and Peering and the Business Case for Peering | Participants will learn the Peering processes, and the business case for Peering |
| 13:00-14:00 | Public vs Private Peering and The Path to Tier 1 | Participants will recognize and understand the strong views and rationale surrounding public and private peering. |
| 14:00-14:45 | Lunch Brought In | |
| 14:45-15:30 | Client Specific Situation Analysis and Discussion - Led by Client Where does client fit into the Peering Ecosystem? Who are the clients customers, upstream ISPs and peers and IXes? What are the strategic goals? How might peering help? |
Participants will now merge the International Peering Landscape with <client> situation. Participants are invited at this stage to ask questions and have open discussion. |
| 15:30-17:00 | Open group discussion | To consolidate the learnings of today and to apply it to the <client> context |
| 17:00-17:30 | Debrief | Consolidation of Day’s discussion, and plan/revise agenda for next day. |
| Friday | ||
|---|---|---|
| 09:00-09:10 | Welcome, Adjustments to schedule | |
| 09:10-10:30 | The Art of Peering - The Peering Playbook : 20 ways to get peering (where you otherwise would not have gotten peering) | Participants will learn the Art of Peering from clever peering coordinators. We will discuss these in the <client> context. |
| 10:30-11:00 | The Art of Peering – the Internet Exchange Point Playbook | Participants will understand the peering point models and the leadership role for dominant ISPs. |
| 11:00-11:30 | Coffee Break | |
| 11:30-12:30 | Asia Pacific Guidebook | Participants will learn from some international precedents how are things different in other Internet Peering Ecosystems. |
| 12:30-13:30 | International Peering | Here we explore at a high level peering stories from the field. |
| 13:30-14:00 | Lunch Brought In | |
| 14:00-15:00 | <client> Peering Strategies Where is transit pricing going? What is the costing method for services? Will peering reduce costs of offloading traffic? Where does it make sense to peer? Who are the targets? Do you have the Top 50 list w/AS and traffic volumes and contact info? What does the traffic profile look like? What will the traffic profile look like? What resources are available? |
With context, participants will learn about Peering Policy clauses most commonly used around the globe, and select clauses for <client> peering policy. |
| 15:00-15:30 | Video Internet : The Next Wave of Massive Disruption to the U.S. Peering Ecosystem | Participants will learn the cost models and technology used in the U.S. for distributing video across the Internet using transit, peering and transit, CDN services, and peer-2-peer. |
| 15:30-15:45 | Coffee Break | |
| 15:45-16:30 | Study of 28 Peering Policies and Group Construction of the <client> Peering Policy (slides+handout of peering clauses) | With context, participants will learn about Peering Policy clauses most commonly used around the globe, and select clauses for <client> peering policy. |
| 16:30-17:30 | <client> Peering – the way forward. Led by Client | Participants will discuss and transform the peering knowledge from the two days and the strategy into the <client> Peering tactical peering plan - timeline, assigned resources, analysis of peering prospects |
| 17:30-18:00 | Close Workshop | |
About the Workshops and Consulting
We have customized the workshops to meet the needs of clients and of clients customers for public events.
To discuss your peering workshop please send an email to consultants at DrPeering.net and we will respond within 48 hours.
Two-Day Peering Workshop. This two-day comprehensive workshop is perfect for Internet Service Provider peering strategy teams, executive team strategy alignment, and peering steering committees in startup mode. It covers all things related to Internet Peering and includes the Peering Simulation Game, where the audience members get a chance to "live the life of a Peering Coordinator" in a live simulation. An internationally recognized peering expert leads this intense two-day workshop / consulting engagement.
Please tell us something about your interest in this...
Contact us by calling +1.650-847-1809 or sending e-mail to info (at) DrPeering.net
Frequently Asked Questions about the Peering Workshops
1) When and where are they given? What is the cost?
The Peering Workshops are done about once a month, on-location with the clients, and are now priced at a flat rate of $6000 anywhere in the U.S. This price includes all expenses (travel, meal, etc.). We have found this pricing model to be easy for many companies to justify when compared to the market value of an educated team.
Even though all of the materials are made freely available on the DrPeering web site, customers tell us that there is substantial value in bringing in an expert to bring thier team up to speed on the material and facilitate discussion.
2) We are setting up a Peering Team and would like to see if the Peering Workshop would help.
We just finished the two day workshop for an ISP in xxxxx looking to set up a Peering Steering Committee as they explore going down the Peering path. We had a group of 12-15 including many in the exec team. The workshop equipped them with a common understanding, common definitions, and we used the forum to educate and discuss strategies. Very effective - in fact, members of this team agreed:
"This was the best workshop we ever had!"
The workshop is the same cost whether there are 2 or 15 people room, so this group had some good economies of scale. Some clients find assembling their team for the Peering Workshop easier than asking many members to read documents and get up to speed on the topic. In two days, your team is all up to speed, all at the same time.
3) This material doesn't seem applicable to us (as an IX Operator). Is there a workshop more aligned to our needs?
We have created the Internet Peering Strategies for IX Operators workshop for just this reason. This workshop provides the customer persepctive enough for your team to understand the marketplace, the value proposition of an IX and the tactics used by some of the smartest IX Operators in the world. There is a greater emphasis on the IX Playbook and we spend some time at the end summarizing these strategies and working through how you might apply them strategically.
4) How deep does the material go?
You may also notice that the site (Peering.DrPeering.net) is being updated every day now with the materials that we use for the peering workshops. It is also being updated with some of the newer research in terms of peering away video traffic, previous presentations, and soon audio and video from presentations in the past. Not trying to talk you out of the on-site workshops / consulting path, but for efficiency reasons we are trying to get to the point where we are effective in delivering the information and insights through on-line methods more so than traveling. It is up to you which will be most effective for your team.
5) Can you provide references?
Yes - we have very happy customers. Please contact us and we will be glad to provide references.
The Internet Peering Playbook is available in print form 
and as an EPub available for your iPad: on Lulu.com 
, on the iBookStore, and now for the Nook on Barnes and Noble! The most popular eBook form is for the kindle from Amazon.com. Print versions on the DrPeering.net site using PayPal and volume discounts available for bookstores, peering events and for educational purposes - send e-mail to sales at DrPeering dot net to order 10 or more copies.
