Internet Peering Strategies for IX Operators

"Intense Peering Workshops. The Fastest Way to Peer. Guaranteed."

The Internet Peering Strategies for IX Operators Workshop delivers a go-to-market strategy based upon proven successful strategies deployed around the world, and a well-informed team to execute it. The consultant is engaged to prepare and present materials for an IX to increase its customer base and interconnection density.

The hard reality is that Internet Peering industry is faced with intense pricing pressure, which is increasingly impacting the business case for peering. We have assembled an intensive one-day peering workshop to arm participants with the market data and customer perspectives to enable IXes to compete and indeed thrive in this intensely competitive peering market.

Learn:

The Customer (Peering Coordinator) Perspective : The definitions, the lexicon, the processes of Internet Peering, the nine selection criteria ISPs use for selecting an Internet Exchange Point
Learn the Business Case for Peering - the Peering Break Even Point - when companies are indifferent between peering and simply sending their traffic through transit providers or CDNs.
The religious arguments for why some ISPs prefer public peering and why others only use private peering.
The "Tricks of the Trade" - tactics that the smartest IX Operators in the world have used effectively to reach, build and defend their critical mass or participants. To "own" the peering market, these are the things you must know.

At the end of the day, your team will be prepared to compete in the marketplace armed with the customer perspective and some of the IX business development strategies gleaned from some of the smartest IX Operators in the world.

Here is the workshop agenda:

Thursday
Time	Agenda Points - Topic of Session	Objective of Session - What you will get out of this session
09:00-09:10	Welcome, Agenda Review	Overview of condensed Peering Workshop Agenda
09:10-09:45	The Business Case for Peering in 2010	Participants will be brought up to speed on the lexicon and customer perspective on peering, applying today's market prices to justify building into an Internet Exchange for peering. We highlight the 5 critical metrics for peering.
09:45-10:15	The Great Debate: Public vs Private Peering	Participants will recognize and understand the strong views and rationale surrounding public and private peering.
10:15-10:25	Coffee Break
10:25-11:55	Clever Negotiating – Peering Simulation Game (game play)	To reinforce the concepts learned in the first session to ensure that all participants understand and apply the definitions properly. You live the life of a peering coordinator. In this live simulation, four participants roll the dice, build into network territories and negotiate peering with each other. By quantifying the economic value of peering and exercising the peering lexicon, the group will have a solid working understanding of the motivations and financial rationale for peering.
11:55-13:00	Lunch
13:00-14:00	The Art of Peering - The IX Playbook	Participants will learn the "Tricks of the Trade" gleaned from some of the smartest peering coordinators in the industry.
14:00-15:00	Decide to Own the Peering Market	We set aside time to apply what was learned during the day and apply it in the form of a more assertive peering market strategy. This section will serve as both a capstone and a strategy session.
15:00-15:15	Rap up and Summarize the day
15:15	Adjourn

Critical Success Factors

The goal of this workshop is to maximize the chances of success in the peering market with a team commitment to build up internal expertise.

Knowledge Transfer

All information provided will be usable freely without restriction.

Performance, Measurement and Acceptance

Through this engagement the consultant will deliver the materials to the team and answer key questions regarding Internet Peering as it applies to IX Operators.

Period of Performance

This is a one-day engagement.

Value of the Internet Peering Strategy Workshop

The value of the Internet Peering Strategy Workshop is the value of a go-to-market strategy based upon proven successful strategies deployed around the world, and the value of a well-informed team to execute it. We estimate the value of this to be in the high ten's of thousands of dollars.

Fee Schedule

This workshop is delivered on-site for $6000 in the continental U.S.

Booking

Reservations require a 50% deposit.

Send email to consultants at DrPeering dot net to schedule.

About the Workshops and Consulting

We have customized the workshops to meet the needs of clients and of clients customers for public events.

To discuss your peering workshop please send an email to consultants at DrPeering.net and we will respond within 48 hours.

Two-Day Peering Workshop. This two-day comprehensive workshop is perfect for Internet Service Provider peering strategy teams, executive team strategy alignment, and peering steering committees in startup mode. It covers all things related to Internet Peering and includes the Peering Simulation Game, where the audience members get a chance to "live the life of a Peering Coordinator" in a live simulation. An internationally recognized peering expert leads this intense two-day workshop / consulting engagement.

Please tell us something about your interest in this...

Frequently Asked Questions about the Peering Workshops

1) When and where are they given? What is the cost?

The Peering Workshops are done about once a month, on-location with the clients, and are now priced at a flat rate of $6000 anywhere in the U.S. This price includes all expenses (travel, meal, etc.). We have found this pricing model to be easy for many companies to justify when compared to the market value of an educated team.

Even though all of the materials are made freely available on the DrPeering web site, customers tell us that there is substantial value in bringing in an expert to bring thier team up to speed on the material and facilitate discussion.

2) We are setting up a Peering Team and would like to see if the Peering Workshop would help.

We just finished the two day workshop for an ISP in xxxxx looking to set up a Peering Steering Committee as they explore going down the Peering path. We had a group of 12-15 including many in the exec team. The workshop equipped them with a common understanding, common definitions, and we used the forum to educate and discuss strategies. Very effective - in fact, members of this team agreed:

"This was the best workshop we ever had!"

The workshop is the same cost whether there are 2 or 15 people room, so this group had some good economies of scale. Some clients find assembling their team for the Peering Workshop easier than asking many members to read documents and get up to speed on the topic. In two days, your team is all up to speed, all at the same time.

3) This material doesn't seem applicable to us (as an IX Operator). Is there a workshop more aligned to our needs?

We have created the Internet Peering Strategies for IX Operators workshop for just this reason. This workshop provides the customer persepctive enough for your team to understand the marketplace, the value proposition of an IX and the tactics used by some of the smartest IX Operators in the world. There is a greater emphasis on the IX Playbook and we spend some time at the end summarizing these strategies and working through how you might apply them strategically.

4) How deep does the material go?

You may also notice that the site (Peering.DrPeering.net) is being updated every day now with the materials that we use for the peering workshops. It is also being updated with some of the newer research in terms of peering away video traffic, previous presentations, and soon audio and video from presentations in the past. Not trying to talk you out of the on-site workshops / consulting path, but for efficiency reasons we are trying to get to the point where we are effective in delivering the information and insights through on-line methods more so than traveling. It is up to you which will be most effective for your team.

5) Can you provide references?

Yes - we have very happy customers. Please contact us and we will be glad to provide references.